Library 2.0

March 20, 2007 at 4:44 am Leave a comment

beautiful photo of books on Flickr by pamelatangI’ve become quite obsessed with Ning, the online space where you can create, customise and share your own social network. The Library 2.0 network is for librarians and others interested in Library 2.0. Web 2.0 technologies (ie social software) are helping libraries to change their model towards embracing the Long Tail. The Long Tail, a phrase coined by Chris Anderson in the book of the same name, is where the products that have low demand or low sales volume actually makes up a market share that rivals or outsells the “bestsellers”.

Similarly, the standard business model for libraries has been about offering the “Top 20 hits” to users and neglecting the Long Tail of users who may want different services. So tapping into the Long Tail will find libraries offering ‘purchase on demand’ from online used book retailers; personalisation of library web pages; the use of blogs to engage with customers. Temple University Library, Philadelphia, uses its blog to provide diverse and interesting content to users. I would think that progressive libraries are looking at how to provide a Web 2.0 environment for users by leveraging mashups using eg Google Maps, Flickr, wikis etc.

The Library 2.0 community on Ning is building a community of librarians and others interested in discussing the Library 2.0 concept and is populated with community members’ photos, videos and chat. Great stuff.

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Entry filed under: Library 2.0, Social networks.

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