Climate scorecard

June 25, 2007 at 3:00 am 2 comments

Kim photoWell, at the risk of getting savaged again on one of those social networking sites, today’s post highlights climate friendly companies. And if I’m accused again of being “one of those whining greenies who believe in climate change”, then yep, I admit it – I’m deeply concerned about how we’re damaging the planet, killing off species, stuffing up the climate. So….I was pleased to come across this article, which talks about how companies are getting ranked on global warming from the consumer’s viewpoint.

A new non-profit, Climate Counts, has produced a climate scorecard based on 22 criteria. Companies are graded from 1 to 100 on whether they measure their carbon footprint; how they are reducing their impact on the environment; compliance with legislation; and what they publicly disclose about corporate activities and environmental impact.

Fifty-six companies from North America and the UK have been ranked. So who’s on top and who’s at the bottom? Canon, Nike and Unilever came out shining with scores of 77, 73 and 71 respectively., Wendy’s, Burger King, Jones Apparel, CBS and Darden Restaurants (Red Lobster, Olive Garden) all got zeros. Apple, and Levi Strauss also were among 16 companies with scores under 10. Being an Apple fanatic, I was a bit disappointed with Apple’s score (2) – lift your game! even Google is going green with their ambitious plan to team up with Intel and cut the amount of energy computers consume by 2010. Regular ThinkingShift readers will know I’m somewhat obsessed with Google (over privacy concerns) but have to admit that at least they’re trying to do something about carbon emissions :)- Overall, electronics/computer companies scored well: IBM, Toshiba, Motorola, Hewlett-Packard and Sony, Dell, Hitachi, Siemens, Samsung and Nokia were all in double digits.

Companies in the food industry didn’t fare too well: Starbucks ranked highest in this group, with 46, followed by McDonald’s at 22. Yum Brands — which includes Kentucky Fried Chicken and Taco Bell — scored a 1.

The climate scorecard was developed with assistance from business and climate experts and you can go here to check out the scorecard. It’s a great way for consumers to decide which companies are committed to reducing their contribution to global warming and this results in empowered purchasing decisions. There’s even a downloadable pocket version [PDF] of the scorecard you can carry with you.


Entry filed under: Climate Change, Corporate Social Responsibility, Education and Awareness, Environment, Sustainability.

A world without humans Is climate change propaganda?

2 Comments Add your own

  • 1. rob  |  June 25, 2007 at 3:46 pm

    The reason no one likes your survey is because it is not useful. I need to know how much C02 they are putting out not whether they talk about it. Useful information would be how much are they putting out? How close are they to the Kyoto limits? Will this be a problem in the future? How much will it is cost them to change? How long would it take them to change? Climate Count created their own criteria to point fingers at other companies. I can create the same thing for animal rights and bash Canon, Nike, and Unilever because they are not publicly outspoken about the issue. This finding is pointless and does really give any facts to people who might be genuinely concerned about the issue. In a world where this kind of crap matters a lot to people this might affect their willingness to buy these perfectly good companies that are adhering to the C02 standards of the world.

  • 2. thinkingshift  |  June 25, 2007 at 10:50 pm

    What survey are you referring to Rob? This was not my survey or ranking – it is Climate Counts. To me, the point of the scorecard is to look at the commitment of companies towards climate change, not so much the questions you referred to. Knowing a company’s commitment is valuable, so I see it as a step towards more stringent measures. Do you know of other ranking systems or scorecards that you feel are more useful?


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