Social networks turning grey

September 15, 2007 at 3:00 am 3 comments

Kim garden photoA friend said to me the other day (and this friend is mid-30s) that the world only worries about younger people and if you happen to be 40+, you don’t exist. Well, I don’t really agree, although social networking sites like Facebook and MySpace do seem to be populated by people who may not have encountered their first wrinkles or grey hairs.

But the obsession with 20-somethings might be over as new social networks targeting Boomers and those with a little grey hair are cropping up. Boomertown is a good example (not too keen on the name though – have you seen GenYTown as a name for a social network???). According to the New York Times, the older generation are sticky: they are more likely to stick to one social network and not flit like 20-somethings flit between MySpace and Facebook. And Boomertown highlights how these grey social networks offer information that is sometimes hard for the older person to find – information on finances, health and diet, travel and so on. Sites coming online are: Multiply; TeeBeeDee; and Maya’s Mom.

I think we all know that the Boomer population is significant. There are an estimated 450 million Boomers worldwide. They are affluent consumers and not all of them are dumbos when it comes to the internet and using a computer. Given this, it only makes sense to cater to this large population rather than waiting for Boomers to trot off into retirement and disappear. Grey social networking sites give older people an opportunity to discuss divorce, life after the death of a spouse, dating again, medical issues etc and no doubt many Boomers wouldn’t want to use MySpace or Facebook to discuss this sort of stuff. And wading into MySpace talking about Jimi Hendrix or Dean Martin might be met with silence from a crowd of younger people who’ve never heard of either of these dudes.

And I guess the Silicon Valley dudes at the start of the dot com era are now starting to notice a bit of salt and pepper in the receding hairline and figure that social networks for the more mature are not such a bad idea!


Entry filed under: Internet, MySpace, Social networks.

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3 Comments Add your own

  • 1. dino martin peters  |  September 15, 2007 at 1:48 pm

    Hey pallie, FYI, the Dean Martin Myspace Music page at last count has 16,604 friends. If you peruse Dino’s myspace pallies you will find dudes that range in age from teenagers to oldsters….to check it out go to: . Myspace also has many, many Dean Martin Fan groups, many created by today’s youth. Dino’s newest album, Dean Martin Forever Cool, is sellin’ especially well among the younger set. Dino is hotter then ever as more and more of today’s youth are lovin’ the King of Cool. Today’s younger set not heard of Dino….au contrare….today’s youth are diggin’ Dino more then ever!

  • 2. thinkingshift  |  September 15, 2007 at 7:59 pm

    Excellent! being a Dean Martin fan myself I’ll go check it out. Pleased to hear that he still appeals :)-

  • 3. dino martin peters  |  September 16, 2007 at 1:30 am

    Hey pallie, nice to meet ‘nother Dinolover….please stop by the ol’ Dinoblog and share your Dinopassion!


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