Social networking: are you obsessed?
Ofcom (the independent regulator and competition authority for the UK communications industries) has just released an interesting report into social networking trends. Apparently, the Canadians are the most obsessed social networkers on the planet but the Brits aren’t far behind. Four in ten UK adults visit social networking sites like Facebook and MySpace, spending an average of 5.3 hours a month on the sites and returning to them on average 23 times a month.
The report compares the UK with eleven other countries: France, Germany, Italy, the Republic of Ireland, the Netherlands, Poland, Spain, Sweden, Japan, Canada and the United States. And it contains an insight into four countries that are at different stages of development in their communications markets: Brazil, Russia, India and China.
Interestingly, Europeans spend less time watching TV than Americans or Japanese. Every time I go to Europe, I notice this actually. Brits watch around 25.2 hours of television a week and seem to prefer listening to radio. A breakdown between male and female users shows that only in the US do women spend more time online: 52% female to 48% male. The report also looks at issues like broadband and accessing the internet from mobile phones.
You’ll find a summary of the report here.