Social network uptake

May 29, 2008 at 2:00 am Leave a comment

You’ve probably seen this map:

Originally from Le Monde, it shows the popularity of social networks around the world. Different social networking sites dominate in particular regions.

The map seems to indicate that MySpace is popular in Australia over Facebook. But from the class of Gen Ys I’m teaching at University, when we were talking about social media, they all turned their noses up at MySpace saying it was for “young people” (mmm…thought Gen Y were young!). They much preferred Facebook. And what’s going with China? The map seems to suggest that social networking sites aren’t happening in China. But QZone, for example, is huge over there.

Then there’s this map from Digital Inspiration:

I was surprised to see the strength of Friendster in SE Asia and NZ seems to prefer Bebo. (Click here for larger version). Not sure exactly how up to date these maps are but I found it extremely interesting to see how particular social networks dominate in some areas yet not others. I suppose a lot of it has to do with which social network arrived first because once you’re used to one social network, you might not wish to migrate to another. And of course there are cultural factors at play.


Entry filed under: Social networks, Useful resources.

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