Posts filed under ‘Society’
This post is a minor hissy fit. I’ll start off by telling you what triggered my hissy fit. I had breakfast the other day in Sydney. I usually (but not always) like to have coffee with a touch of flavouring, like vanilla or hazelnut. I know the coffee purists roll their eyes at this because I’m adulterating the coffee with yeegads, flavouring! But having been a tea drinker for most of my life (and still am), I find coffee often bitter, especially in Sydney or Melbourne where baristas tend to make coffee so strong it would put hair on your chest.
Back to the hissy fit. I ordered a cappuccino on skim with a touch of vanilla – the waitress didn’t blink an eye. But then, up scurried a barrista, who knelt down by my table and whispered that the makers of the coffee had directed the cafe owner not to provide any flavourings in their coffee. There was a moment of stunned silence on my part as I considered launching into a tirade about my democratic right, my customer right to ask for what I wanted. But occasionally I’m astute enough to know that would get me nowhere. So I asked instead for the name of the coffee makers and ordered a cappuccino without flavouring (I was assured by the barrista that I’d enjoy a fabulous cup of coffee without flavouring – sorry but I found it pretty ordinary coffee).
I won’t name the coffee makers because the point of this post is to talk about group think. So later that day I emailed the coffee company to ask them was it correct – do they direct cafe owners not to supply what the customer wants (flavouring) because it adulterates their coffee? Here is the reply (from the director of the company no less):
“Thanks for the feedback Kim. I can appreciate your view – we do not want to project ourselves as being so snobby. With our accounts, we do not order them to keep it pure. However, we do not supply flavourings either as part of our wholesale strategy, as we believe the coffee has enough flavour as it is. Of course, it is the customer’s right to ask for flavourings, and we are not trying to be purist snobs, but we cannot accommodate every single request. Our systems and benchspace are built around efficiently supplying our time short customers with their coffee as quickly as possible. Once we were to introduce a flavour, then we would have to introduce the whole range of 20 syrups with 5 flavoured sugar options. I am sorry you are disappointed, but the system is built with our customers time being the central focus, and bench space efficiency as a priority as well.
Our internal and external studies show that below 0.5% of the coffee drinking public drink flavoured coffee. I would suggest the mocha, as it is flavoured with chocolate and very popular, at 7% of our beverages sold.
We hope this answers your query. We do not like disappointing people – and please understand we are not aiming to be snobby purists – but more we are aiming to satisfy our customers as efficiently as possible.”
Do you think I’m satisfied with this? Well yes and no. It was a polite exchange but here are my issues:
- it took me 5 minutes to get that cappuccino (so much for the efficiency argument)
- they probably only need to supply the most popular flavourings – vanilla, caramel, hazelnut
- they don’t need to turn themselves into a Starbucks with all the sugar options
- anytime someone uses the word “but” it means they are negating what they just said IMHO…”we are not aiming to be snobby purists – but “….yes, we really are snobby purists
- I’d like to see their research because a lot of my friends and colleagues, including my Deputy Chair of Standards Australia KM Committee like nothing better than a flavoured coffee. We both used to enjoy a flavoured cuppa together during our regular catch-ups before he took off to Dubai.
- it was rather insulting for this person to think I wouldn’t know what the heck a mocha is
- but the pièce de résistance is the 0.5% of the coffee-drinking public
Now, I like nothing better than being in the minority. Better than being a sheep but….it caused me to reply that probably only 0.5% of the coffee-drinking public prefer flavoured coffee because the flavours aren’t widely available because of ….group think.
Clive Thompson in Wired, recently had a nice little piece about how group think rules what we like. He refers to research conducted by Duncan Watts, the network-theory pioneer, who wanted to test the strength of self-fulfilling prophecies in pop culture. Thompson provides the example of Madonna – if you rewound history would Madonna be famous because of innate talent or the lucky break of being in the right place at the right time?
So Watts created a music-downloading site and uploaded 48 songs by unknown artists. People logged onto the site, listened to the songs and rated them. Other users could see the ratings and the research suggests they were influenced by what they saw. Some songs became popular whilst others wallowed at the bottom of the ratings partly because of social pressure.
Watts ran the experiment many times with over 12,000 participants. Each new group listened to the same 48 songs and the result was that different songs were popular with different groups. Watts concluded that about half of a song’s movement could be attributed to intrinsic appeal. The rest was luck.
Now it’s a slightly different suggestion but what happens when a coffee company decides it’s a snobby purist and doesn’t provide cafe houses and barristas with coffee flavours? All you can “download” is the coffee they provide – espressos, cappuccinos, double-shot short blacks etc. So groups of people trying out the coffees can only rate the popularity of what’s available and soon the message becomes “sorry, only 0.5% of the coffee-drinking public like flavoured coffee”. And that message is compounded by the fact that people who like flavoured coffees don’t end up going to this particular cafe I went to because they refuse to serve coffees with flavours. But what would happen if flavourings were widely available at all coffee houses? Would you still get the 0.5% statistic thrown in your face?
I did a spot of research. It seems the International Coffee Organization thinks flavoured coffees are a fast growing area of the coffee market. Fredericksburg Gourmet Coffee gives the finger to the snobby coffee purists and offers 44 gourmet flavoured coffees, Coffee Direct (UK) offer up Amaretto, Brandy, Rum and Cinnamon flavoured coffees and Nestlé Australia produce flavoured lattes. So guess they’re not worried about the 0.5% statistic.
Do you ever wonder what the world will be like in 2050? Frankly, I think we’ll all be stuffed and the planet frizzled up. But if the climate change scientists are wrong, then what do we have to look forward to?
I had a hissy fit over full-body scanners being installed in airports as a knee-jerk reaction to the underwear bomber – so that led me to thinking – why bother with the tardis-like machines that x-ray the heck out of you? Why not have machines that quickly read a passenger’s mind? Shove us in booths with flashing lights and zapping sounds (for special effects) and read our minds to see if we have evil intentions to blow up planes.
Mmmm…..seems there are some great minds out there thinking the same thing. Whilst the technology isn’t quite there yet to read what’s on my mind, an Israeli-based company called WeCU are developing “brain-fingerprinting“. It involves a combination of infra-red technology, remote sensors, and flashing subliminal images (such as symbols associated with a certain terrorist group), which will detect someone’s stress reactions. I don’t think you would get shoved into a tardis-like booth as it seems the sensors would be hidden and assess passengers as they mill around an airport. Perhaps, sensors will be hidden in walls and seats. And then there’s a suggestion that airport walls might be alive with the sound of….not music…but sophisticated sensors that will literally sniff out would-be terrorists.
Crikey, as we say in Australia! But what will the world of work be like? And what medical advances will there be? The Independent rounded up some futurist dudes and asked them to imagine the world in 2020 (mainly the UK). I think they should have imagined 2050 but they stuck to 2020. And here’s what futurists think our world might be like:
- the 2010s will be called DOA – the Decade of Austerity. Frankly, this is in line with my thinking: we’ll still be feeling the effects of the GFC and there’ll be a crisis in public finance. Carbon taxes will make people think twice about purchasing new appliances or doing home improvements (gee: maybe we’ll return to a time when we mended things and kept items for years rather than tossing them out). Fair trade goods will be more popular.
- there’s an increase in neighbourliness. Property prices never returned to the dizzy heights of the start of the millennium, so people stay in their homes longer and shun the excesses of pre-GFC times.
- SADS or Shared Adult Dwellings are multi-occupancy homes that are popular with single people under 35 or over 65 who realise they can live more cheaply sharing costs whilst still maintaining independence.
- at airports “naked x-ray machines” will be the norm and passengers will be required to use see-through suitcases or purses. One futurist is suggesting that every passenger will have to undergo an interview just to get on a plane (I don’t think he’s wrong about this actually). There’s even a suggestion that a budget airline has introduced a “standing room only” service on its planes (mmm….if this comes to fruition, I’d bet it’s Ryanair that first introduces this service).
- because of rising fuel costs (oil will be over US$300 a barrel) people abandon cars and cities have car graveyards. Fast electric cars that you unlock via fingerprint scanners are the norm.
- organs and tissues will be grown from stem cells making it possible to grow a replacement heart for example.
- blogs, Facebook, Twitter, text messages and email are seen as middle-aged obsessions because people under 25 actually like to talk to people face-to-face.
- there is a swing towards wanting leaders and politicians who are older and more experienced, rather than young, untested Presidents or Prime Ministers.
- a decade of economic woes finally leads to the collapse of free admission to national museums and galleries.
- by 2020, citizens have grown accustomed to the Nanny State. The State has made smoking and alcohol unacceptable social habits. Employees are forced to submit to mandatory urine testing to flush out anyone who has defied the smoking or alcohol bans.
- work-life balance and flexible working hours has died out, replaced with more presenteeism and clock-watching. Because of the after-effects of the 2008/2009 recession and the need for Governments to pay off humongous public debt, a new generation of employees work harder.
- CCTV cameras are everywhere, scanning faces in shopping centres and eavesdropping on conversations (heck, I think this is wrong: this won’t happen in 2020, it will be 2015 or sooner if you ask me. “Listening” CCTV cams are already being trialled in Scotland and artificial intelligence software is being used to “teach” CCTV cams to recognise aggressive sounds such as breaking glass). Personally, I think that biometrics will mean all CCTV cams will be loaded up with a scan of our faces and they’ll use this to monitor us in shopping centres and public spaces.
- but most theft is now committed on the Internet, so the CCTV and biometrics paranoia is largely ineffective. Tasers, stun grenades, tranquillizer darts and hand-held computers are used by police to combat crime.
- DNA of citizens will be stored in a central database and because of severe public spending cuts, there’s a large army of civilian investigators involved in police work.
- climate change has been slower than predicted by scientists back in 2009 but marine life has migrated northwards, sea levels have risen, the UK is warmer and sharks are sighted off the UK coast. One futurist is even hedging his bets that the UK might experience 40℃/104℉ temperatures. Wild weather patterns will also be experienced.
The article is in two-parts but I’ve summarised the main stuff for you. I would add to these predictions by suggesting that the 5-bedroom McMansion homes everyone seems to be so keen on will be albatrosses around homeowner’s necks by 2020 if not before. You won’t be able to sell them because of rising electricity costs and a return (I believe) to a simpler life.
What do you think the world will be like in 2020 or beyond?
Following yesterday’s post of pre-emptive raids on protesters, comes another story that just serves to remind me why I refuse to step foot on US soil (before my favourite 18-year old gamer emails me yet again. I’ve been there, done that – visited the US in the 1990s before the country went berserk with biometrics).
My RSS feeds deliver to me lots of stuff about the environment and one of my favourites is Natural News. This site is more about natural living and natural health than it is about observations on the police state the US has become. But the other day in came this story.
One Natural News staffer spent a month in Ecuador and found himself trapped in a Salvidor Dali painting on his return to the US. It began with what he refers to as “the immigration chamber” at Miami airport. In blistering heat, he and about a thousand other hapless American victims citizens waited for 1.5 hours in line to have their passports stamped for re-entry. (Personally, I would have turned around and gone back to Ecuador!).
There was no water available for thirsty people. After about half an hour, the crowd was growing restless but were told to shut up with the underlying threat being you’ll be hauled off if you don’t obey. As the Natural News staffers says: “Welcome to Police State USA. This is how the United States treats its own citizens returning from abroad. Imagine how it treats non-citizens!”. (Yes, well I won’t be finding out as I will never step foot in the country again!).
He compared this saga to the immigration line in Ecuador – people queuing up in a polite, zigzag fashion, which means you don’t have to be a mind reader and pick the shortest queue. In the US (so I’m told) you have to play mind reader and pray to God you have picked the queue with a dude who is a whiz at processing passports and that 40 people don’t step over you as they rush to join the same line. And in Ecuador it took six minutes to breeze through passport control.
What then really piqued my interest was the comments on food. During my sojourn in Europe, I was amazed at the freshness of the food in Portugal. My mother was busy complaining when she came to live with us in 2005 that you couldn’t get fresh food these days, that you had to buy it from a supermarket, wrapped in plastic and tasting like plastic. In Portugal, there are still “corner stores” where you can buy fresh vegetables with the dirt still clinging to them. So coming back from Ecuador, where he’d spent 30 days living on fresh produce out of a vege patch, another observation was that in the US you go indoors to get your food. This is a no-brainer: we buy food from supermarkets mainly but when you hear it like this “we buy our food indoors”, that really makes you wonder how warped our society has become. I bought a punnet of strawberries the other day for an exorbitant cost and the very next day, there was furry mould on them. The food we are forced to buy in Australia by the growing monopoly of two supermarkets is not fresh IMHO. It’s wrapped in plastic to within an inch of its life and reeking of pesticides, herbicides, colourings, flavourings and so on. For AU$65.00, we bought a huge amount of groceries in Portugal – three wines, 2 huge cheese wheels and lots of other items. When we returned to Australia, we spent $180.00 on far less food stuff.
And then the writer makes an observation about Florida – that it’s artificial and dead. Never been there so can’t comment. But this recalled to my mind the time I stayed in an eco-camp in South Africa. Individual huts far away from one another. High up on stilts overhanging the river. We went to bed; turned the lights off and…..I bolted upright. I’d never heard such noise – frogs, hippos, hyenas, lion roars. And the sky – stuffed full of glittering stars.
In our cities, the noise is of machines, mobile phones, people. And the brilliant night sky is diluted by streetlights. We live indoors watching TV and DVDs. If we go outdoors, we spend mindlessly on credit cards as though we are numbing some deep rooted angst we can’t articulate.
The article made another interesting observation: “Coming back to America made it immediately obvious to me how fake and fragile the whole system really was. Ecuador may be a lot less wealthy, but it’s based on reality, not a fabricated delusion of wealth”. And the final sledge-hammer of a comment:
“..it became immediately clear to me upon returning to the United States that the American people have little connection with reality. They live in their fake particle-board-and-drywall homes, they spend money they don’t have, they eat fake food made in a factory somewhere, they take fake chemical medicines; their lawns are fake, their neighborhoods are fake, their parks are fake and even their boobs are fake.”
Could not have written it better. And simply replace “the American people” with “the Australian people” – I think we are just as disconnected from reality frankly.
Well, my last post freaked me out a fair bit. So I was wondering how (or indeed if it’s possible at all) to withdraw from society without hiding out on some remote island. Could you escape the CCTVs and the targeted surveillance and collection of data that goes on around us?
Some research uncovered people who live in the shadows. Known as “living off-the-grid“, these people know how to evade the surveillance society. Here’s something I didn’t know (not sure if it’s legal though, I’ll find out) – if you don’t want your number plate to be read by a CCTV camera at night as you cruise down the highways, use an infra-red bulb to illuminate the number plate – it floods the CCTV cam causing it to have a hissy fit.
Since CCTV cameras are usually perched up high on buildings, off-the-grid people cover their heads (mmm…that will cause ‘hat hair’ for sure!) to evade the cameras. Think I’ll try a hoody instead. Off-the-gridders (if that’s a term) swap Loyalty and transport cards with friends or colleagues – the data is still collected but it’s not data about the off-the-gridder. They are paying cash rather than using credit cards.
To avoid big city living, they are living in boats or caravan parks – not sure how much you evade this way, as you’d probably still need to link into a city’s electricity grid. In the UK, they’re living in urban canals and rivers paying £75 a year to British Waterways for a “continuous cruiser” licence. So they don’t pay for power or council tax.
I really haven’t thought about how this might work in Australia – I will though. I can imagine you could have a water tank (as I do) to collect rain water (but there’s a drought here) and so you might not have to link up to town or city water. I imagine there are still some properties with septic tanks – a small scale sewerage treatment system that doesn’t connect to main sewerage pipes. But I’d think the local Council would eventually track you down and force you onto the main system. They got me and forced me to pay AU$3000 to link up to the main sewerage pipes.
Online I do know that you can encrypt emails through services like Hushmail (yep, I use it). This might stop the Government (or Google) collecting data about your communication patterns. If you want to use the internet without leaving a trail of data behind you, you can use Xerobank, which passes your clicks through an anonymous data cloud and hides the data and computer details that would normally be exposed.
You can participate in social networks by using an assumed name. I have so many assumed names, I’m in danger of confusing myself! But I told you in a recent post about the MySpace mother from hell and the Federal indictment against her, which raises the possibility that if you knowingly create an account under a false name, you could be in breach of a site’s Terms of Service or contract.
I’ve found a book that I’ll be getting. It’s called How to Live Off-Grid by Nick Rosen. Mainly about how to live off-grid in the UK but probably has some tidbits to get me thinking of how to have an off-grid life in Australia. And Rosen’s website is good stuff. It’s called Off-Grid and it even has its own YouTube channel with videos that share practical examples of off-grid living around the world. One of the videos shows the son of a fairly wealthy landowner who appears to have been given a manor to live in and is filling up the huge house with people who wish to live off-grid. You can watch it here.
Some of the videos show off-gridders living in a yurt for example. Not sure why these people seem to want to look like left-over hippies from the 60s. But guess if you’re living in a tent or something in the sticks, having to produce your own power and find water – you wouldn’t doll yourself up and put on the lip gloss!
I’ll be looking into this off-the-grid living. Do you live off-the-grid or try to? Tell me how you would do it. How could you opt-out of the surveillance society?